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When your business is a member of a community, it's a good idea to put links to that community on your website.

"Communities" could include your neighborhood, your city, your region or your state.

"Communities" could also include your industry, your suppliers, or your customers.

If trade associations, professional associations, or other groups are important to your enterprise, link to them.

It's about being "A Team Player" and "Working Well With Others." Both concepts are strong selling points for you.

Some communities offer free content to share:

This is True®

by Randy Cassingham

Stories from Our Archives ©1994-2008

Flying High
One of the stars of a recent air show in India featuring displays from manufacturers in 17 countries was home made. Engineer Raj Ganapati, 33, says his two-seat Maiden “is not a plane made from kits sold at toy stores. I have tooled it from scratch.” Maiden can cruise at up to 10,000 feet, has a range of 800 kilometers (495 miles), and cost less than one million rupees (US$23,800). However, Ganapati had to bring his creation to the air show on a truck because he cannot fly it. “I was too busy during the last two years when I was building it to take flying lessons for a pilot’s license,” he explained. (AFP) ...Don’t worry: Wilbur and Orville Wright didn’t have pilot’s licenses either.

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