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When your business is a member of a community, it's a good idea to put links to that community on your website.

"Communities" could include your neighborhood, your city, your region or your state.

"Communities" could also include your industry, your suppliers, or your customers.

If trade associations, professional associations, or other groups are important to your enterprise, link to them.

It's about being "A Team Player" and "Working Well With Others." Both concepts are strong selling points for you.

Some communities offer free content to share:

This is True®

by Randy Cassingham

Stories from Our Archives ©1994-2008

Send in the Clowns
Due to “an increasingly litigation crazy public,” not to mention “the ethics and legal implications of ‘splatting’ and ‘sloshing’,” the professional clown organization Clowns International is recommending that its members take out “custard pie insurance” in case they are sued for throwing pies during performances. The Southampton, England, group says no clowns have been sued yet, but it’s probably just a matter of time before one is. (Reuters) ...If there’s insurance money available, it’s pretty much a certainty.
Available in This is True: Book Collection Vol. 7

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