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When your business is a member of a community, it's a good idea to put links to that community on your website.

"Communities" could include your neighborhood, your city, your region or your state.

"Communities" could also include your industry, your suppliers, or your customers.

If trade associations, professional associations, or other groups are important to your enterprise, link to them.

It's about being "A Team Player" and "Working Well With Others." Both concepts are strong selling points for you.

Some communities offer free content to share:

This is True®

by Randy Cassingham

All Publicity is Good Publicity
Fredrick Federley, a member of Sweden’s parliament, was discovered to have accepted a paid trip from corporate sponsors — despite claiming that he refuses such perks of office. When called out, he explained his female alter ego had done it. “This was pretty much tied to my drag personality, Ursula,” Federley explained. “It’s not me as a member of parliament doing this, it’s more a case of me traveling as my drag personality.” Not embarrassed in the least by the explanation, Federley further hoped that “Maybe this will mean more publicity for Ursula.” (Sweden Local) ...Just once, I’d like to see an American Congressman try that.
Available in This is True: Book Collection Vol. 16

Remember to build links in a way that help the person doing the clicking find their way back to you.