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When your business is a member of a community, it's a good idea to put links to that community on your website.

"Communities" could include your neighborhood, your city, your region or your state.

"Communities" could also include your industry, your suppliers, or your customers.

If trade associations, professional associations, or other groups are important to your enterprise, link to them.

It's about being "A Team Player" and "Working Well With Others." Both concepts are strong selling points for you.

Some communities offer free content to share:

This is True®

by Randy Cassingham

Udder Gimmicks II
Two demonstrators from People for the Ethical Treatment of Animals went to a school in Aberdeen, Scotland, hoping to convince the pupils to stop drinking milk. But Sean Gifford and his companion, who was dressed in a cow suit, had to be “rescued” by police when the students didn’t take kindly to their approach. About 100 children surrounded the pair shouting “Milk for the masses!” and threw milk on them. “This is a stupid idea,” said student Alan Smith, 16. “I certainly won’t stop drinking milk just because a man has dressed up as a cow outside my school.” (Edinburgh Scotsman) ...Right. Even kids know that’s all bull.
Available in This is True: Book Collection Vol. 9

Remember to build links in a way that help the person doing the clicking find their way back to you.