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When your business is a member of a community, it's a good idea to put links to that community on your website.

"Communities" could include your neighborhood, your city, your region or your state.

"Communities" could also include your industry, your suppliers, or your customers.

If trade associations, professional associations, or other groups are important to your enterprise, link to them.

It's about being "A Team Player" and "Working Well With Others." Both concepts are strong selling points for you.

Some communities offer free content to share:

This is True®

by Randy Cassingham

Do Unto Others
Stacy Lamar Bradford has been arrested. Again. He was banned for five years from St. Joseph’s Catholic Church in Athens, Ga., after assaulting a priest, but he keeps coming back anyway. “I’ve called 911 every two weeks for the last six months,” said church office manager Tom Rocks. Bradford, Rocks says, “continues to come in the church about every two weeks to drink holy water.” But Bradford keeps coming back since the church refuses to press charges. “We know he has a problem and we don’t want to cause any more problems for him.” (Athens Banner-Herald) ...Though Bradford doesn’t hesitate to cause problems for the church.
Available in This is True: Book Collection Vol. 12

Remember to build links in a way that help the person doing the clicking find their way back to you.