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Bad Pic of Scott Rainey

When your business is a member of a community, it's a good idea to put links to that community on your website.

"Communities" could include your neighborhood, your city, your region or your state.

"Communities" could also include your industry, your suppliers, or your customers.

If trade associations, professional associations, or other groups are important to your enterprise, link to them.

It's about being "A Team Player" and "Working Well With Others." Both concepts are strong selling points for you.

Some communities offer free content to share:

This is True®

by Randy Cassingham

Stories from Our Archives ©1994-2017

Bad Advice
John Perry-Warnes of the Norfolk (England) Police Authority told his frustrated constituents there’s a way to get the police to respond more quickly to calls for help: exaggerate the problem. Police Authority chairman Stephen Bett decried the advice, noting “a more important incident could be put behind something people were exaggerating over.” But Perry-Warnes stood by his advice. “I do not think my view is at all unreasonable,” he said. (London Daily Mail) ...Right: certainly there has never been a problem when people “cried wolf” over and over.
Available in This is True: Book Collection Vol. 13

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Remember to build links in a way that help the person doing the clicking find their way back to you.